To all DirecTV subscribers: Hope you weren't planning on watching Attack Of The Show tonight. The channel has become just the latest casualty in the war between broadcasters and cable bosses.
The channel was dropped from DirecTV's line-up today, after the two sides failed to come to an agreement over the network's carriage fees. The companies' three-year agreement - which saw the network pay an estimated five cents per subscriber - came to an end in September, and was then extended for one month to try and hammer out a new deal. That new deadline has passed without any deal being reached, and now the channel has been pulled by the cable provider. In a statement, Amelia Stewart, VP of Media Relations for G4's parent company Comcast, said on Saturday,
We have been trying to engage DirecTV in fair and reasonable discussions to continue to carry G4. G4 offered DirecTV the same basic deal we have had for the past three years. However they still plan to drop the network and deny G4 fans the only network that focuses on the popular gaming lifestyle.
DirecTV's objection to continuing the same pricing hinges on the channel's 175% growth in popularity over the last five years.