FXLabs to develop videogame based on Archie Comics Universe

Official Press Release

FXLabs Studios announced it has signed an exclusive agreement with Archie Comics Entertainment for the development of the very first videogame based on the Archie universe.

Under the working title "Archie's Riverdale Run", the FXLabs team has begun the development of the game to be featured on the PC and Videogame consoles and is expected to be completed sometime in 2007.

The game will feature the full cast of Archie characters including Archie, Betty, Veronica, Jughead, Reggie, and many more. Each character will be faithfully recreated in full 3D and will be brought to life by the FXLabs team of talented programmers, artists, and animators. In addition, the entire town of Riverdale will be digitally recreated and feature many of the famous landmarks that Archie fans have come to know and love.

"FXLabs is delighted and privileged to be working on this exciting new product" said Tony Garcia, CEO of FXLabs Studios. "The world of Archie is one which provides as wealth of possibilities for creating rich and engaging game-play. We are thrilled to be working with Archie Comics Entertainment in delivering a top notch product to Archie Fans around the world"

"Archie Comics is excited to be working with FXLabs on the very first Archie videogame! The Archie brand has enjoyed decades of popularity in dozens of forms, and we are looking forward to seeing the Archie Universe come to life in the world of video and computer games" said Steve Herman, VP of Merchandising at Archie Comics Entertainment.

FXLabs and Archie Comics Entertainment will be working closely together to ensure that the world of Archie stays true to it rich and family-friendly heritage.

About FXLabs:

Established in 2004, FXLabs Studios develops leading edge products for the PC and Videogame consoles. With Offices in Hyderabad India, and Seattle Washington, FXLabs employs a top notch team of developers driven in the pursuit of best in class entertainment software. Please visit us at www.fxlabs.com

About Archie Comics Entertainment, LLC:

Archie Comics Entertainment, LLC was established in 2003 as the entertainment and licensing affiliate of Archie Comic Publications, Inc., home of the world renowned character properties Archie, Betty, Veronica, Jughead and their Riverdale friends, Sabrina the Teenage Witch, Josie and the Pussycats and Katy Keene, as well as super hero properties Mighty Crusaders including The Web. With offices in metro New York, Archie Comics Entertainment is involved in the development, production and worldwide distribution of original projects for television, film and home video, music, live events and the Internet as well as represents the licensing and merchandising of its enduring brands across all global markets. Archie Comics Entertainment is on the Internet at www.archiecomics.com.

About Archie Comic Publications:

Archie Comic Publications, Inc. has been publishing America's leading line of teenage humor comic books for more than 60 years. The Archie titles appear at check-outs in most supermarkets and mass merchandisers as well as in bookstores, drug chains, convenience stores and comic shops. Visit Archie online at: www.archiecomics.com. TM & C 2005 Archie Comic Publications, Inc.

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