The Cloverfield Paradox hit Netflix just hours after it was announced on Super Bowl Sunday, but it may be the only film in the franchise to do so.

According to TheWrap, The Cloverfield Paradox's release was meant to make the film "immediately profitable," since Paramount didn't have a good year at the box office in 2017. Additionally, the studio believed that doing a surprise streaming release on Super Bowl night would continue the trend of mystery that began with the original film. The rumored next entry in the series -- Overlord, which is set during WWII -- will be heading straight to theaters, along with future flicks.

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The sudden release didn't seem to have helped Paradox much in terms of overall reception. While fan reactions have been mixed on social media, the critical response has been much more negative, with a Rotten Tomatoes score of 21% at the time of writing.

Director J.J. Abrams kicked off the franchise with 2008’s Cloverfield, focusing on a massive monster attacking New York, while a 2016 sequel, 10 Cloverfield Lane, dealt with a kidnap victim Michelle (Mary Elizabeth Winstead) escaping to what seems to be an alien invasion.

Overlord comes to theaters on Oct. 26. The film stars Jovan Adepo, John Magno, Wyatt Russell, Bokeem Woodbine, Pilou Asbaek, Jacob Anderson and Agents of S.H.I.E.L.D.'s Iain De Caestecker.