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Frozen 2's First Trailer Sets a Major Record

The first trailer for Frozen 2 debuted on Wednesday, and it's already setting records. Although that footage revealed little about the hotly anticipated sequel's plot, plenty of viewers were apparently drawn to it, as the trailer now holds the distinction of being the most-viewed for an animated film in the first twenty-four hours of its release.

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According to The Hollywood Reporter, the trailer was played 116.4 million times in the first 24 hours. The record for an animated movie's trailer was previously held by another Disney sequel, Incredibles 2, which opened last year. The first trailer for Incredibles 2 racked up an impressive 113.6 million views, but that wasn't enough to let it keep the top spot. Between The Lion KingSpider-Man: Far From Home and Avengers: Endgame, Disney's trailers have been setting a lot of viewing records lately, which bodes  well for the studio's coming year.

The Frozen 2 trailer shows a scene in which Elsa, queen of the fictional Arendelle, uses her ice powers to make her way through crashing ocean waves at night. A few other clips are included, all of them free of dialogue and context, which seems to have been an effective way to stir up curiosity about the film without giving away any important information.

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Arriving Nov. 22, 2019, Disney's Frozen 2 reunites directors Jennifer Lee and Chris Buck, and producer Peter Del Vecho, with voice actors Idina Menzel, Kristen Bell, Jonathan Groff and Josh Gad. Returning musical talents include Kristen Anderson-Lopez and Robert Lopez.

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