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Friends of Lulu announces new program for retailers

Official Press Release

One way to get, and keep, female customers is to stock the best, mostdiverse books. But how do retailers wade through the blizzard ofcomics being published to find the best material?

Friends of Lulu has established a program to help retailers identifygood comics by giving them more than just a name and cover.

Members of the Retailer Alert Network will receive a bimonthly mailingthat includes story excerpts and promotional material from smallpublishers. The package will also include the latest list of titlesrecommended by the Friends of Lulu Comics Review Board.

There is no charge to retailers or to publishers and creators. Anyretailer may sign up to receive Retailer Alert Network mailings.Publishers and creators must be members of Friends of Lulu in order tohave their material included.

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The first deadline for material from publishers and creators is June28. The first bimonthly packets will go out to interested retailers inearly July.

Retailers who wish to receive Retailer Alert Network mailings shouldsend their name, store name and address to Friends of Lulu, 556 S. FairOaks Ave. #148, Pasadena, CA 91105, or email it toinfo@friends-lulu.org. They can also fill out a flyer included inDiamond Dateline.

Friends of Lulu (www.friends-lulu.org) is a nonprofit organizationdedicated to increasing the participation of women in comics, asreaders and as creators. The Retailer Alert Network is their latesteffort to assist retailers, joining projects such as How to Get Girls(Into Your Store), the Friends of Lulu Retailer Handbook (full textavailable on the Friends of Lulu website), the Lulu Recommended ReadingList, and the Lulu Awards.

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The Retailer Alert Network program is funded in part by a grant fromthe B & E Collins Foundation. Friends of Lulu is also grateful toDiamond Comics for donating space in the Diamond Dateline mailing.

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