Fox has renamed its Planet of the Apes prequel a third time, moving from Caesar to Caesar: Rise of the Apes to Rise of the Apes before settling now on Rise of the Planet of the Apes.
Comic Book Movie reports the change was triggered by marketing research that found a better response to Rise of the Planet of the Apes, which follows the title structure of the original five films released in the late 1960s and early '70s (Planet of the Apes, Beneath the Planet of the Apes, Escape from the Planet of the Apes, Conquest of the Planet of the Apes and Battle for the Planet of the Apes).
Directed by Rupert Wyatt, the prequel/reboot stars James Franco as as Will, a scientist who, while testing a cure for Alzheimer’s disease, causes the rapid evolution of an ape test subject named Caesar (Andy Serkis). The film, which also stars Freida Pinto, John Lithgow, Tom Felton, Tyler Labine and Brian Cox, opens on Aug. 5. Look for the first trailer to hit on April 15.