Fox Plans Major "Deadpool," "X-Men" Promotional Push on Super Bowl Weekend

Fox's superheroes are going to get involved with the Super Bowl. According to The Hollywood Reporter's unnamed sources, Super Bowl weekend will be filled with a number of events promoting "Deadpool," "X-Men: Apocalypse" and other notable upcoming Fox films. This will range from taking over a Taco Truck, a bar, Snapchat and even a screening of "Deadpool," possibly with football players in attendance.

A number of publicity events will take place near Levi's Stadium in Santa Clara, California ahead of the February 7 game. The weekend of "Deadpool" will begin on Friday when the movie's star Ryan Reynolds takes over a food truck to hand out -- what else -- chimichangas. Friday night will see "Deadpool" screened at the IMAX AMC Metreon in San Francisco, which will both be the press junket screening for the film as well as a screening for football players and other sports figures.

Saturday will see Fox and Marvel Studios transform a spot near the stadium into the bar from the feature film, Sister Margaret's Bar. Reynolds and T.J. Miller, who plays Weasel in the film, will be on hand at the bar to socialize and get up to "antics." "Deadpool" will then take over Fox's Snapchat account during the Super Bowl proper on Sunday, February 7. Fox has also snatched up two 30-second spots to air during the game, with each one costing between $4.6 - $5 million. It's not yet known if those spots are for "Deadpool" and "X-Men: Apocalypse."

The report notes that Liam Hemsworth and Jeff Goldblum will be at the Super Bowl to promote "Independence Day: Resurgence" and that one or two actors from "X-Men: Apocalypse" may be in attendance.

Disney is also expected to have a major presence during the Super Bowl, as they have a number of films to promote including "Captain America: Civil War" and "Rogue One: A Star Wars Story," although there's no official information about what -- if any -- involvement those two particular films will have in the event.

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