Fox Will Not Be Named 'New Fox' After the Disney Buyout

Fox Broadcasting, the television arm of the larger Fox Corporation, has formally announced a new name, Fox Entertainment, as it moves forward as an independent company following the Disney-Fox merger.

Previously, The Fox Broadcasting Company – owner of the Fox Television Network, Fox News and various other cable television outlets – had been referring to its future incarnation by the placeholder title “New Fox.” Charlie Collier, CEO of the newly minted Fox Entertainment, made the announcement on Wednesday.

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“We’ve renamed simply Fox Entertainment,” Collier said. “Fox Entertainment is an open canvas upon which we’ll create new ways to do business. It’s a startup company, albeit with roughly 26 billion dollars in valuation.”

Collier also announced that Fox Entertainment has launched Sidecar, a “content development accelerator,” run by former Fox president Gail Berman. The accelerator will develop scripted and unscripted programming to go hand-in-hand with other programming from its parent company.

“Sidecar will be focused on incubating programming first for Fox and where relevant for third party platforms,” Collier said.

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Fox Entertainment, which will continue to work with the NFL and WWE, also mentioned a renewed commitment to animation going forward, announcing several new animated series as well as renewing stalwarts The Simpsons and Bob's Burgers.

(via /Film)

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