Fox Broadcasting, the television arm of the larger Fox Corporation, has formally announced a new name, Fox Entertainment, as it moves forward as an independent company following the Disney-Fox merger.
Previously, The Fox Broadcasting Company – owner of the Fox Television Network, Fox News and various other cable television outlets – had been referring to its future incarnation by the placeholder title “New Fox.” Charlie Collier, CEO of the newly minted Fox Entertainment, made the announcement on Wednesday.
“We’ve renamed simply Fox Entertainment,” Collier said. “Fox Entertainment is an open canvas upon which we’ll create new ways to do business. It’s a startup company, albeit with roughly 26 billion dollars in valuation.”
Collier also announced that Fox Entertainment has launched Sidecar, a “content development accelerator,” run by former Fox president Gail Berman. The accelerator will develop scripted and unscripted programming to go hand-in-hand with other programming from its parent company.
“Sidecar will be focused on incubating programming first for Fox and where relevant for third party platforms,” Collier said.
Fox Entertainment, which will continue to work with the NFL and WWE, also mentioned a renewed commitment to animation going forward, announcing several new animated series as well as renewing stalwarts The Simpsons and Bob's Burgers.