• Marvel’s license for its adaptation of Stephen King’s The Stand restricts distribution of the hardcover to the direct market, so the publisher is pushing the collection’s exclusivity as a way to draw new customers into comics shops.
“We plan to sell a lot of The Stand: Captain Trips HC,” Marvel’s David Gabriel tells PW Comics Week, “we plan to bring new faces into the direct market, and we plan to have a major book sold in a way that may never before have been done. We also plan to push this through our mighty marketing machine and make it clear plain and simple to all fans, King and comic fans alike, where they can find this book. This is a major opportunity for the Direct Market, and probably one of the most exciting challenges that we’ve ever faced!”
However, blogger Kevin Church doesn’t quite buy Gabriel’s suggestion that King fans who come into comic shops will “be introduced to a whole new world of graphic novels.”
• The Oregonian is dropping 10 daily comic strips in an attempt to cuts costs, leaving the newspaper with 23.
• At PW Comics Week, Kai-Ming Cha looks at how Crunchyroll, which began as a site for fansubs and scanlations, has transformed into a legitimate social-networking site for anime and manga fans — and a marketing platform for companies.
- Ad Free Browsing
- Over 10,000 Videos!
- All in 1 Access
- Join For Free!