FCBD Signage Available For Retailers

Official Press Release

Crest Hill, IL- Joliet Pattern, Inc. is pleased to announce that they will once again be producing signage to help comic retailers promote this year's Free Comic Book Day event on Saturday, July 3rd. Joliet Pattern, an award winning printer and point-of-purchase display company, has once again teamed up with Diamond Comic Distributors for the third consecutive year to provide a low-cost, print-to-order banner program. This year's items include two sizes of banners - a horizontal 2' x 12' horizontal and a 4' x5' vertical with two design choices. Retailers have the choice of banners emblazoned with the blue 2004 Free Comic Book Day logo or-to tie in with the Forth of July holiday weekend-banners with an American flag motif and the tagline "Celebrate and original American artform". Both designs also contain the event date and web siteaddress.

Joliet Pattern is again offering these banners to retailers at wholesale pricing to support the Free Comic Book Day Event. By consolidating the orders for these banners, the company is able to keep each individual retailer's costs extremely low. Pricing for the banners is only $78 per banner - over half off the normal retail price of banners this size. Additionally, any profit that is generated by the sale of these banners will be donated directly to the comic book industry's new, recently announced, trade organization– The International Comic Arts Association (ICAA).

"The main purpose of Free Comic Book Day is to draw the general public into the stores and show them what the industry has to offer. Retailers who have taken advantage of this program in the past have found that the banners have been a great help in alerting the public about the event and driving traffic into their stores" stated Erik Enervold, Executive Director of The ICAA and initiator of the FCBD signage program. "We're thrilled to once again be involved with the event and we hope that our small part can make this years event even bigger, better and more successful for retailers." he added.

The banners are produced with state-of-the-art digital printing equipment which allows the company to produce short-run graphics very quickly and cost effectively directly from computer files. This equipment eliminates the costly film, material, production and set-up costs associated with traditional printing and offers vibrant colors. All banners are printed on heavy duty vinyl and will be finished off with seamed edges and brass grommets for hanging. Joliet Pattern will be taking and filling orders as received and shipping each order directly to retailers. Working on good faith, the company will extend terms of payment Net 30 days to retailers participating in this program and will send invoices after each order ships. An informational web page has been set up on the ICAA's website to offer more details and to help facilitate orders at: http://www.comicarts.org/fcbd.php.

In addition to the two standard banners, the company points out that custom sizes, imprints or other items are available. "Digital printing allows us to quickly produce one-of-a-kind graphics, so if retailer would like to add his store logo or graphics promoting and in-store signing or event it can be accomplished very easily. We are able to print banners 10' wide by over 100' foot long, so if a retailer needs a special size that is not a problem either." explained Enervold. "The company can also do many other items as well, such as corrugated signs, window clings, floor graphics, stickers and more." Additional charges may apply for custom orders so interested retailers should call ahead for pricing.

To place an order, or to obtain more information, call: 815/726-5373, by fax at 815/722-8984 or by email at graphicsdept@jolietpattern.com.

For more information about the 2004 FCBD Banner Program visit the web page at: http://www.comicarts.org/fcbd.php.

More information about The International Comic Arts Association can be found at: http://www.comicarts.org.

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