Fast Five is in theaters this Friday. The word is, it’s great. The movie has been doing big business overseas so far, and nothing pleases an American audience quite as much as fast cars and big explosions. It’s just how we do.
Today brings some noteworthy developments for the franchise and its future. Wanted and Fast Five writer Chris Morgan is already working on a sequel. Without spoiling too much, the Friday release actually sets the stage for a future story involving a robbery. Well, apparently the plan is to reboot the series’ genre focus and deliver future Fast films as heist flicks, Deadline reports.
“The question putting Fast Five and Fast Six together for us was: Can we take it out of being a pure car culture movie and into being a true action franchise in the spirit of those great heist films made 10 or 15 years ago?” Universal chairman Adam Fogelson told Deadline in a recent interview.
“We’ve heard so many people say, ‘I’ve never seen one, and I’ve never wanted to see one,’ about the Fast franchise. So if these movies were still about street racing, there was probably a ceiling on how many people would buy tickets.”
As a result, the plan is now to change gears (pun intended) and deliver action-oriented heist movies that will put a focus on car chases. The difference will be largely semantic, especially for those who are first introduced to the series through Fast Five. Semantics are important when you’re talking about widespread audiences though; you’re trying to convince people to spend $10 or more on a movie ticket based on a few movie clips and whatever marketing materials you roll out. If the next movie is sold as a heist flick instead of a car culture one, the hope is that a large segment of the audience will embrace it.
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