Fandango Reveals Strategy Behind Avengers: Endgame Ticket Sales

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When tickets for Avengers: Endgame went on sale last week, some fans found themselves with wait times of upwards of an hour as online ticket retailers struggled to handle the sheer volume of traffic. While some retailers were unable to handle the load as their services crashed, Fandango was able to manage the situation through the use of a virtual waiting room.

Fandango President Paul Yanover explained to Business Insider that the virtual waiting rooms some fans, including CBR's own Tim Adams, were forced to wait in was by design. "You could tell from the first 15 minutes of tickets going online it was going to be bigger than The Force Awakens," Yanover said. "Because we can't increase our scale to respond to a three-hour window every couple of years, we created a system to have an orderly management of the situation. People had to wait — there's nothing we can do about that — but nothing crashed."

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Fandango went on to have the most successful day in its history, selling millions of tickets all while smashing Star Wars: The Force Awakens' first day pre-sales record in only six hours. Despite the online logjams and server crashes, Avengers: Endgame also managed to triple Avengers: Infinity War's first-hour ticket sales. The insane demand for tickets for Endgame's opening weekend has even led some third-party sellers to list tickets on eBay for thousands of dollars.

Avengers: Endgame is projected to open with a domestic haul of $200 to $250 million and a global haul of $750 to $800 million. Avengers: Infinity War, which holds the current record for domestic and worldwide opening weekend gross at $257.6 and $640.5 million, respectively, was projected to open with a domestic haul of $185 to $225 million.

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Directed by Anthony and Joe Russo, Avengers: Endgame stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Don Cheadle, Paul Rudd, Brie Larson, Karen Gillan, Danai Gurira, Benedict Wong, Jon Favreau and Bradley Cooper, with Gwyneth Paltrow and Josh Brolin. The film arrives April 26.

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