The age-old comic shop debate has mutated into one of the biggest rivalries in Hollywood, but as a new article in Variety explains, there's a lot more to the "DC Vs. Marvel" than "Who would win in a fight between Superman and the Hulk?"

With its focus on the many comic book properties arriving this fall on television -- two returning shows, four new ones and two midseason offerings to follow -- writers Laura Prudom and Whitney Friedlander dig into the different approaches the two corporate superhero giants take when looking at the small screen. While Marvel's film universe has earned huge accolades (and endless copycats) for its tightly interconnected fictional universe, that singular backdrop has proved a tougher sell on TV. And the problem is only bolstered by DC's wide-reaching approach to television.

"We want to give freedom to creators… so that they can take their passion [and make] the best show, the best film, the best game without having to tie it into other things," DC Chief Creative Officer Geoff Johns said in regard to the separation of the company's film and TV universes.

For the time being, the TV side of comic adaptations seems to be DC's to lose -- much in the way that Marvel dominates the box office. Incoming dramas Gotham and The Flash are scoring high marks and fan interest in the pre-season, and with more properties, from Supergirl to Titans to Lucifer, moving into development, it feels as if the company has the market well covered.

But Marvel isn't done yet. Agents of S.H.I.E.L.D. showrunners Jed Whedon and Maurissa Tancharoen admit in the piece that their show had a slow start, but they stick behind their plans for the series this year as it's joined by Agent Carter in the spring and a slew of street-level Netflix shows led by Daredevil to follow.

So no matter who ends up on top tomorrow, the great fanboy debate will rage on in tinseltown for a while. Read the full story at Variety.