Longtime Archie Comics readers will get a jolt of deja vu in May, when the venerable comics publisher returns to its classic logo and cover design for all the comics featuring the Riverdale crowd. Titles on the new covers will be bigger, bolder, and set against a brightly colored backdrop. We asked why they were making the change, and company CEO Jon Goldwater responded,
Starting in May, we’ll be tweaking the look of some of our key titles—and it may look familiar to long-time fans of Archie. Here at Archie, we’re always looking at new ways to push the characters forward, but we’re also very aware of our history and what resonates with old and new readers. This new cover treatment puts the emphasis on the characters and brings back our unique and definitive cover design. It’s really a thing of beauty.
It certainly will make the comics easy to find on the newsstand.