The February announcement that Orson Scott Card would write a chapter of DC Comics' new digital-first Adventures of Superman anthology sparked controversy in some circles, as readers and retailers objected to the sci-fi author's anti-gay activism. Card isn't just an outspoken opponent of same-sex marriage, he is a board member of the National Organization for Marriage, a group that lobbies against marriage equality.
At the time, several retailers announced they would not carry the comic, while others felt that refusing to carry the title would be tantamount to censorship.
The Comic Bug in Manhattan Beach, California, figured out a graceful way around the controversy: It would sell Card's comic and donate 100 percent of the proceeds to the group Freedom to Marry, which supports legalization of same-sex marriage nationwide. The owners of Illusive Comics and Games, in Santa Clara, decided to do the same. And then DC got a reprieve of sorts, when artist Chris Sprouse dropped out of the project and Card's story was postponed indefinitely.
The first issue of Adventures of Superman was released this week with some fanfare but no controversy. Nonetheless, the co-owners of The Comic Bug, Jun Goeku and Mike Wellman, will donate 20 percent of this week's profits to Freedom to Marry, and Illusive will do the same.
"The customers who shop at The Comic Bug are from all walks of life and with this week’s fundraiser, we want to let them know that we embrace them all," Goeku told The Beach Reporter. Both shops will also have a jar for customers who want to make a further donation to the cause.