This is an embarrassing and ham-fisted cataloging error for a company that prides itself on offering complete selection.
It has been misreported that the issue was limited to Gay & Lesbian themed titles – in fact, it impacted 57,310 books in a number of broad categories such as Health, Mind & Body, Reproductive & Sexual Medicine, and Erotica. This problem impacted books not just in the United States but globally. It affected not just sales rank but also had the effect of removing the books from Amazon's main product search.
Many books have now been fixed and we're in the process of fixing the remainder as quickly as possible, and we intend to implement new measures to make this kind of accident less likely to occur in the future.
seattlepi.com's Andrea James spoke with an unnamed Amazon employee about the problem, which pulled several employees away from their Easter weekend:
On Sunday afternoon at least 20 Amazon.com employees were paged alerting them that items, possibly many, were incorrectly being flagged as adult. The employees also received links to the Twitter discussion AmazonFail.
Thousands of people were angry that gay-themed books had disappeared from Amazon's sales rankings and search algorithms. The number of Tweets on Sunday afternoon that had the term "AmazonFail" surpassed even those with the words "Easter" or "Jesus."
By this time, Amazon.com had upgraded the problem to Sev-1. (Amazon.com breaks down its operational issues in terms of severity levels. Sev-3 means a problem affects a single user. Sev-2 is a problem that affects a company, or a lot of people. Sev-1 is reserved for the most critical operational issues and often are sent up the management chain to the senior vice president level.)
"People got pulled away from their Easter thing when this whole thing broke," the employee said. "It was just a screwup."
Per the source, an employee in France accidentally switched the impacted books to be flagged as adult titles.