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DC’s Doomsday Clock #1, Dark Nights: Metal Dominate November 2017 Sales Charts

by  in Comic News Comment
DC’s Doomsday Clock #1, Dark Nights: Metal Dominate November 2017 Sales Charts

Below you’ll find the sales estimates for comics and trade paperbacks sold in the direct market for November, 2017. The sales numbers below are estimates based on the information provided by Diamond Comics Distributors earlier this month. Sales estimates for October, 2017 can be found here.

There are a couple of things to keep in mind when reading this data. These numbers are just estimates for the sales through Diamond to direct market retailers. It does not include any sales outside of the Diamond channel such as newstands, book stores or overseas markets. Since the majority of habitual comic book readers are served through this sales channel, these numbers are a good indicator of the core sales trends at the retail level. While not all copies will sell to readers, each retailer is buying what they think they can sell so the trends at the retail level should be a close enough reflection of the sales trends at the reader level for the purposes of discussion.

RELATED: Doomsday Clock Might Tie In To Grant Morrison’s Multiversity

The breakdowns are for just the top comics and top trades listed below. These are not the overall market share. I only deal with numbers that I can see and kick around in my ever evolving number crunching system. Sometimes the numbers get a bit battered and bruised in the process.

The estimated total sales for the 300 comics was 6,807,586 comics which is up by 55,529 units from October and up by 633,057 units from November 2016. DC Comics had the largest percentage of the top 300 comics with 44.73% of the total units sold followed by Marvel Comics with 37.44%.

The top selling comic from DC Comics was “Doomsday Clock (2017)” #1 in slot 1 with an estimated 119,412 units and for Marvel Comics was “Captain America (2017b)” #695 in rank 8 with an estimated 87,101 units.

The estimated total sales for the 301 trades was 334,262 trades which is up by 16,859 units from October and down by 236,553 units from November 2016.

Topping the trades list in November was “Batman Earth One v2” by DC Comics with 16,702 units.

I’ll be back later with an analysis of the numbers below.

If you’d like to listen to an in-depth discussion of the sales data, check out the Mayo Report episodes of the Comic Book Page podcast at www.ComicBookPage.com. In addition to those episodes, every Monday is a Weekly Comics Spotlight episode featuring a comic by DC, a comic by Marvel and a comic by some other publisher. I read around 200 new comics a month so we cover a wide variety of what is current being published. If you are looking for more or different comics to read, check out the latest Previews Spotlight episode which features clips from various comic book fans talking about the comics they love. With thousands of comics in Previews every month, Previews Spotlight episodes are a great way to find out about things which may have flown under your comic book radar.

DIAMOND OVERALL SHARES
Publisher Market Share
By Units
Market Share
By Dollars
MARVEL COMICS 36.33% 34.15%
DC COMICS 33.90% 30.91%
IMAGE COMICS 11.18% 10.23%
IDW PUBLISHING 4.78% 6.00%
DARK HORSE COMICS 2.92% 3.65%
BOOM ENTERTAINMENT 1.98% 2.17%
DYNAMIC FORCES 1.78% 2.05%
TITAN 0.90% 0.95%
AVATAR PRESS INC 0.73% 0.94%
ONI PRESS INC. 0.54% 0.89%
RANDOM HOUSE 0.26% 0.81%
ARCHIE COMIC PUBLICATIONS 0.85% 0.80%
VIZ LLC 0.28% 0.74%
VALIANT ENTERTAINMENT LLC 0.97% 0.74%
EAGLEMOSS PUBLICATIONS LTD 0.13% 0.64%
ZENESCOPE ENTERTAINMENT INC 0.41% 0.46%
ACTION LAB ENTERTAINMENT 0.33% 0.37%
ST. MARTINS PRESS 0.09% 0.30%
HACHETTE BOOK GROUP USA 0.07% 0.21%
FANTAGRAPHICS BOOKS 0.03% 0.20%
OTHER NON-TOP 20 1.55% 2.78%
TOP COMICS BREAKDOWN
Publisher NI RI TI Min
Price
Max
Price
Avg
Price
Total
Reported
Units
Total
Reported
Dollars
Percent of
Top Comics
By Units
Percent of
Top Comics
By Dollars
DC Comics 90 2 92 $2.99 $12.99 $3.96 2,924,477 $11,356,424.23 44.73% 44.14%
Marvel Comics 83 1 84 $3.99 $5.99 $4.03 2,447,983 $9,789,955.17 37.44% 38.05%
Image Comics 43 0 43 $2.99 $4.99 $3.92 473,514 $1,779,887.86 7.24% 6.92%
IDW Publishing 24 0 24 $3.99 $4.99 $4.03 211,033 $850,065.67 3.23% 3.30%
Dynamite Entertainment 14 0 14 $3.99 $4.99 $4.06 122,990 $496,407.10 1.88% 1.93%
Dark Horse 8 0 8 $3.99 $3.99 $3.99 73,819 $294,537.81 1.13% 1.14%
Valiant Entertainment 5 0 5 $3.99 $3.99 $3.99 61,001 $243,393.99 0.93% 0.95%
BOOM! Studios 8 0 8 $3.99 $7.99 $4.49 59,889 $276,601.11 0.92% 1.08%
Oni Press 3 0 3 $3.99 $3.99 $3.99 31,996 $127,664.04 0.49% 0.50%
Archie Comics 4 0 4 $3.99 $3.99 $3.99 29,236 $116,651.64 0.45% 0.45%
Aftershock Comics 4 0 4 $3.99 $3.99 $3.99 23,272 $92,855.28 0.36% 0.36%
Titan Comics 3 0 3 $3.99 $3.99 $3.99 23,057 $91,997.43 0.35% 0.36%
Heavy Metal Magazine 1 0 1 $3.99 $3.99 $3.99 16,438 $65,587.62 0.25% 0.25%
Vault Comics 1 0 1 $3.99 $3.99 $3.99 7,446 $29,709.54 0.11% 0.12%
Bongo Entertainment 1 0 1 $3.99 $3.99 $3.99 6,137 $24,486.63 0.09% 0.10%
Abstract Studios 1 0 1 $3.99 $3.99 $3.99 5,879 $23,457.21 0.09% 0.09%
Action Lab Entertainment 1 0 1 $4.99 $4.99 $4.99 5,637 $28,128.63 0.09% 0.11%
UDON Entertainment 1 0 1 $0.99 $0.99 $0.99 5,009 $4,958.91 0.08% 0.02%
Joe Books 1 0 1 $3.99 $3.99 $3.99 4,886 $19,495.14 0.07% 0.08%
Broadsword Comics 1 0 1 $2.95 $2.95 $2.95 4,763 $14,050.85 0.07% 0.05%

Legend: NI = New Items, RI = Reorder Items, TI = Total Items

TOP TRADES BREAKDOWN
Publisher NI RI TI Min
Price
Max
Price
Avg
Price
Total
Reported
Units
Total
Reported
Dollars
Percent of
Top Trades
By Units
Percent of
Top Trades
By Dollars
Image Comics 12 64 76 $9.99 $59.99 $15.83 140,554 $2,089,778.46 31.18% 23.01%
DC Comics 34 42 76 $12.99 $195.00 $24.52 124,627 $2,733,948.04 27.65% 30.10%
Marvel Comics 38 31 69 $9.99 $99.99 $26.21 102,156 $2,715,387.90 22.66% 29.89%
Dark Horse 19 4 23 $7.99 $29.99 $17.86 24,622 $443,968.78 5.46% 4.89%
IDW Publishing 13 5 18 $14.95 $95.00 $27.48 16,471 $407,563.19 3.65% 4.49%
BOOM! Studios 9 0 9 $9.99 $24.99 $15.55 14,212 $215,286.88 3.15% 2.37%
Random House 5 1 6 $6.99 $16.99 $11.32 7,500 $86,335.00 1.66% 0.95%
ONI Press 2 1 3 $24.99 $29.99 $26.66 4,530 $117,394.70 1.01% 1.29%
VIZ 3 1 4 $9.99 $19.99 $12.49 2,606 $31,273.94 0.58% 0.34%
Drawn and Quarterly 2 0 2 $22.95 $22.95 $22.95 1,648 $37,821.60 0.37% 0.42%
Zenescope Entertainment 2 0 2 $12.99 $15.99 $14.49 1,201 $17,304.99 0.27% 0.19%
Avatar 1 0 1 $24.99 $24.99 $24.99 1,179 $29,463.21 0.26% 0.32%
Bergen Street Press 1 0 1 $19.95 $19.95 $19.95 1,062 $21,186.90 0.24% 0.23%
Pocket Books 1 0 1 $25.00 $25.00 $25.00 992 $24,800.00 0.22% 0.27%
Titan Comics 1 0 1 $22.99 $22.99 $22.99 953 $21,909.47 0.21% 0.24%
Hachette Book Group/Yen Press 1 0 1 $13.00 $13.00 $13.00 949 $12,337.00 0.21% 0.14%
Bongo Comics 1 0 1 $15.99 $15.99 $15.99 918 $14,678.82 0.20% 0.16%
215 Ink 1 0 1 $9.99 $9.99 $9.99 863 $8,621.37 0.19% 0.09%
Digital Manga Distribution 1 0 1 $13.95 $13.95 $13.95 693 $9,667.35 0.15% 0.11%
Valiant 1 0 1 $9.99 $9.99 $9.99 673 $6,723.27 0.15% 0.07%
Joe Books 1 0 1 $14.99 $14.99 $14.99 637 $9,548.63 0.14% 0.11%
St. Martins Press 1 0 1 $12.99 $12.99 $12.99 581 $7,547.19 0.13% 0.08%
NBM 1 0 1 $7.99 $7.99 $7.99 573 $4,578.27 0.13% 0.05%
Aardvark-Vanaheim 1 0 1 $30.00 $30.00 $30.00 538 $16,140.00 0.12% 0.18%
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