If there were any ambiguity about just how important Doomsday Clock is to DC Comics, it's been erased by the release of a promotional package sent to media outlets.
DC is treating Geoff Johns and Gary Frank's event series with the importance of a big-budget Hollywood release, which makes sense considering the fact that you only have one chance for DC's iconic heroes to meet the cast of Alan Moore and Dave Gibbons' Watchmen for the first time.
Not only has the publisher mailed out review copies of the first issue well in advance of the series' Nov. 22 debut, the comic was shipped in a special oversized box, designed to resemble a package of pancake mix. On the box cover is a stack of pancakes, illustrated by Frank, the syrup and butter forming the unmistakable image of Rorschach's classic mask. Behind the stack of breakfast food is Doomsday Clock's mash-up of Watchmen's iconic yellow clock, with Superman's S-shield at the 12:00 position.
The first thing you notice when you open the box is a package of Morning Joe's Pancake Mix, the Rorschach pancake stack printed in black and white on the bag. Open the box further, and the series' first issue is there, bagged and taped to the inside of the lid.
As a final detail, the publisher's icon is reproduced in yellow and black on the accompanying embargo paperwork, complete with the blood splatter from Watchmen's iconic Smiley Face button. Worn by the Comedian in Moore and Gibbons' series, the button was foundry Batman in his batcave over a year ago in the DC Universe Rebirth special, and has been the first and biggest clue regarding the inevitable collision of the two universes.
Featuring characters like Superman, Lex Luthor, Doctor Manhattan and more, Doomsday Clock debuts Nov. 22, although fans willing to stay up late can purchase it from participating stores at 11:57 p.m. on Nov. 21.