Official Press Release
Branded entertainment company Big Tent Entertainment announced today that viral sensation Domo has teamed up with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, to soon be donning the iconic attire of many of today's top DC Comics characters through a new licensing agreement with Funko and WBCP. The long-term deal will engage fans of both the pop culture sensation and the world renowned comic book characters with a line of co-branded collectible figures. The new Domo X DC line will feature Domo assuming the identities of Justice League staples Superman, Batman and more!
Launching in February 2013, retailers in the U.S. and Canada including Barnes and Noble, Entertainment Earth, Fry's, Diamond Comics, and Amazon.com will carry the new collectible Domo figures. The line is highlighted by five unique 4" Super Stylized Pop! Vinyl Collectible Figures with Domo portraying Superman, Batman (The Dark Knight), Batman (Classic), The Flash and Green Lantern.
In addition, a Blind Box Vinyl Collectible Mystery Mini line of figures will also be released comprised of nine unique 2.5" characters including a number of DC Comics' most admired Super Heroes and most notorious Super-Villains. Retailers will also offer a 1" mini zipper pulls featuring super hero Domo's likeness.
"The ability for Domo to become literally anyone or anything has always been a cornerstone of the brand," said Richard Collins, Chief Executive Officer, Big Tent Entertainment. "We feel this partnership with Warner Bros. Consumer Products is the perfect project as it gives Domo a new exciting world of characters to play off of and opens him up to DC Comics' vast loyal fanbase."
Domo's unique look and personality as the mascot for Japanese public broadcaster NHK quickly catapulted the character into one of the Internet's biggest sensations. As the reigning poster child for personalized, user-generated content, Domo has found a home as a pop culture icon within the online viral community with hundreds of thousands of fan-made images, websites and videos posted to websites such as YouTube, Facebook, Instagram, Pinterest and Flickr, among others.Â Now more than a decade later, the popular fuzzy brown character's cult status continues to grow with product flying off retail shelves.
About Big Tent Entertainment, LLC
Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for fashion and viral sensation Domo and the North American agency of record for three of Discovery Communications' most popular brands - Discovery Kids, TLC and SCIENCE. Additionally, Big Tent represents PixFusion, a global leader in personalization products.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner.Â DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games.Â Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.Â In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes-a giving campaign featuring the iconic Justice League super heroes-to raise awareness and funds to fight the hunger crisis in the Horn of Africa.