Doctor Strange Promo Touts the Film's Use of IMAX Format

Marvel Studios' "Doctor Strange" opens domestically this week, and a recently released featurette touts the IMAX experience, as more than an hour of the film shot in the 1.43:1 format.

The promo, "Doctor Strange: The IMAX Difference" shows the film's characters bending entire city skylines, and Stephen Strange (Benedict Cumberbatch") flying after being tapped on the forehead by the Ancient One (Tilda Swinton). The film's director, Scott Derrickson, says in the clip that the IMAX format allows Doctor Strange's story to be told the way it should be.

"It's the difference between watching the movie and being in the movie," Derrickson said, adding that the format's ability to switch between traditional movie framing and the larger IMAX aspect ratio will add to the overall experience. "I used that for all the major visual effect sequences, for all the big location footage."

Marvel Studios President of Production Kevin Feige acknowledged in a prior promo that the movie had a lot to visual inspiration from the source material. "[Doctor Strange creator] Steve Ditko is one of the greatest Marvel artists in history, and that we’re now able to take what he put in the mid-’60s in these trippy comic panels and comic covers and we now have the technology to put that into big three-dimensional space on a movie screen is amazing."

"Doctor Strange" opens on Friday, Nov. 4.

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