As the release date for "Doctor Strange" approaches, so the profusion of its attendant promotional posters, tv spots and featurette continues. But the film's latest piece of banner advertising seems to have upped the ante in terms of reality-altering optics.
Building banner in China pic.twitter.com/BN8B0Z7Yqc— Scott Derrickson (@scottderrickson) October 10, 2016
"Doctor Strange" film director Scott Derrickson posted an image of the banner, which shows a giant Benedict Cumberbatch seeming to warp through the side of a huge parking garage on his Twitter account, along with a caption – "building banner in China".
The banner further underlines the importance Marvel places on the Chinese market for its movies, a consideration that prompted the studio to change their approach to the character of the Ancient One, played by Tilda Swinton.
The Ancient One is not the film's only character to receive a substantial update from their comic book origins – Wong, played by British actor Benedict Wong, has received a substantial upgrade to become a Kamar-Taj master and protector of the Sanctum relics in "Doctor Strange," rather than the simple valet of the early comics.
Directed by "Sinister's" Scott Derrickson and starring Cumberbatch, Rachel McAdams, Tilda Swinton, Mads Mikkelsen, Chiwetel Ejiofor and Benedict Wong “Doctor Strange” opens on November 4, 2016.