Disney unveils first ride footage from Iron Man Experience

Perhaps overshadowed at the D23 Expo by big announcements about Star Wars- and Toy Story-themed lands at Disney parks was the first ride footage from the Iron Man Experience, debuting next year at Hong Kong Disneyland.

Announced in October 2013, the estimated $100 million attraction will "take guests on an epic adventure against the forces of evil over the streets and in the sky above Hong Kong." It will be the first permanent Marvel attraction at any Disney theme park.

Located in the Tomorrowland area, the Iron Man Experience will feature the Stark Expo, which will trace the history of Stark Industries through the inventions of its founder Howard Stark and his son Tony Stark. Visitors will board the Iron Wing for a short flight to the new Hong Kong Stark Tower, where they'll find themselves in a fight, alongside Iron Man, with the forces of Hydra.

Opening in 2005, Hong Kong Disneyland is jointly owned by Disney and the Hong Kong government. The Iron Man Experience is expected to be a significant boost to the park, which has had difficulty attracting visitors from mainland China.

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