When it comes to Superbowl Sunday, it's fairly typical for studios to put their most anticipated projects on display via insanely expensive television spots. Of course, while studios have secured their spots already, it's normal for most to remain mum on which projects will be featured during the big game. Unfortunately, it doesn't look as though there will be many offerings this year, but Disney and Universal both seem to have spots locked.
According to The Hollywood Reporter, the number of big spots has dropped considerably between this year and last year, possibly due to the increase in price. It looks as though there will be as few as three or four spots total. The Mouse House is, unsurprisingly, expected to have the biggest presence during the game, although Disney has refused to comment on its Superbowl Sunday plans thus far. Universal is expected to be the only other major studio to have a presence during the game this year.
For Disney, on the Marvel side, there is speculation that we may get our first full-length trailer for Avengers: Endgame following December's teaser. Of course, there are plenty of other options for the Mouse House, too. This year alone, it will release Dumbo, the live-action Aladdin, Toy Story 4 and Artemis Fowl. Out of those four, Aladdin or Toy Story 4 seem like sure bets; we've only received a teaser for the former, and the studio has recently begun ramping up its marketing for the latter.
Universal has all but confirmed it will release the very first footage from its first Fast & Furious spinoff Hobbs and Shaw, which recently wrapped production. The studio has big plans to expand the franchise and is hopeful Hobbs and Shaw will serve as the beginning of something new, set in a franchise fans know and love.
As for other studios, Paramount will reportedly drop a promo for its forthcoming film Wonder Park, an animated family film, during the pregame. While it remains unclear what Fox has in store, given its upcoming merger with Disney, it does has Dark Phoenix on the horizon.