A recent long-term study on the effects of so-called "princess culture" on children revealed surprising results that suggest that long term interest in Disney princesses has positive impacts on children, especially in terms of progressive views of gender roles and a rejection of toxic masculinity.

The most fascinating aspect of the study is that it was conducted by Brigham Young University professor Sarah Coyne, who had previously done a notable 2016 study specifically showing negative effects on children through their interest in princess culture.

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Coyne explained the difference in the past results and these new findings, “Our prior study found that in the short-term, princess culture had a negative effect. But this changes over time. We’re now seeing long-term positive effects of princess culture on how we think about gender." She added, "As a developmental psychologist, I’m interested in looking at things over time. What’s fascinating is that princess culture has some really deep and beautiful things about womanhood and relationships. If we can grasp onto that, it can be truly healing for humanity.”

The study interviewed 300 children and their parents during pre-school and then once again five years later. In the short term, the interest in Disney princesses were found to magnify stereotypes in the children, but in long term, the effects became largely positive.

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Coyne explained, “Princess culture gives women key storylines where they’re the protagonist. They’re following their dreams, helping those around them, and becoming individuals who aren’t prescribed a role because of their gender."

It is important to note, though, that Coyne notes that newer Disney princesses like Moana and Elsa are particularly important in teaching these lessons.

The effect is the same on girls and boys, “It tells both boys and girls that they can be all sorts of different things. They’re not supposed to be just one thing, which can be powerful. Boys who are exposed to princess culture earlier in life tend to do a better job expressing emotion in their relationships,” said Coyne. “Rather than shutting down their feelings or feeling like they should fight someone who challenges them, they can express their emotions in non-violent ways.”

Coyne notes that the key, though, is to stress the actions of the characters and not their physical appearance, “Focus on the humanity behind each princess, not just their appearance. Princesses like Moana are full of depth, passion, and goodness. The story isn’t about how she looks, it’s about following your dreams and finding who you are. Parents can take these interpersonal qualities and help their kids grow. We can show them that princesses offer a wide amount of depth beyond appearance.”

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Source: Wall Street Journal