When Marvel Studios announced Phase Four of the Marvel Cinematic Universe, the planned series on Disney+ were given equal billing with the movies. This is the second time Marvel has tried to place the television series at the same level as the movies, something promised when Agents of S.H.I.E.L.D. premiered, but never actually delivered: Everything is connected.

If what's rumored about WandaVision is true, the studio is really leaning into that motto this time, but perhaps too much. The title gives away that Vision is integral to the story; there’s also a rumor that Quicksilver may return following his death in 2015's Avengers: Age of Ultron. Both of those characters are dead in the MCU, which makes their resurrections in a Disney+ sereis, instead of a theatrically released movie, an odd decision.

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We last saw Wanda Maximoff (Elizabeth Olsen) near the end of Avengers: Endgame, bonding with Hawkeye over having lost loved ones. While Vision’s death was actually five years ago, for Wanda and all those who were dusted by Thanos' snap, it just occurred. Add to that a rematch with Thanos and almost everyone else coming back to life, and you're left with an emotionally raw Wanda. This leaves her in a very fragile spot, which WandaVision is presumably spending a good amount of time dealing with. If, as speculated, the show uses her ill-defined powers to bring Vision and possibly Quicksilver back to life, this will have a huge impact on the story of the MCU.

This hasn’t ever come from the shows before, for multiple reasons. First, Marvel Television and Marvel Studios were separate divisions, but now that Marvel Television has shut down and Kevin Feige runs everything, that’s no longer an issue. There were also problems with lead times: a TV show like Agents of S.H.I.E.L.D. would generally film episodes a couple of months before release (before the sixth and seventh seasons bucked that trend), while the movies would film about a year ahead, so trying to get stories to line up was nearly impossible. With the new shows filming on a schedule similar to the movies, this should also be less of an issue.

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Vision & Wanda

There’s still one problem they’re far from solving: getting people who watch just the movies to watch the TV shows. WandaVision is acting as a prequel to Doctor Strange in the Multiverse of Madness, which Scarlet Witch will apparently have a prominent role in. If Wanda brings Quicksilver and Vision back to life, that’s a big deal for that movie and the rest of the MCU. Even if they don’t stay alive, with the show taking place in an alternate reality, it still will change Wanda, who was so driven in Endgame by anger and revenge.

If that becomes an important plot point, why is that happening in a TV series and not the theatrical movies? Disney+ is a huge success, but it’s hard to get an audience to follow the story across different media. Phil Coulson never appeared in the present day after his death in The Avengers, even though he was resurrected in Agents of S.H.I.E.L.D. and there were promises made to the contrary. Causing confusion with people who didn’t watch the show was a common reason for leaving that alone. Sure, Disney+ is a huge success and quite different than a show broadcast on ABC, but it’s the same struggle. Even if Marvel thinks of the shows as being on the same tier as the movies, that has to translate to the audience.

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Having such big changes happening on TV, especially if it’s as big as resurrecting a dead character, may not work so well if enough of the audience isn’t following Disney+ shows. If the audience reaction to seeing, say, Quicksilver return is “Didn’t he die when they fought all the robots?”, then this strategy might not be working as well as Disney has hoped.

For the most hardcore fans, this may not be an issue, but Marvel movies don’t succeed on the hardcore audience alone. For more general audiences, following the story across the Marvel movies and TV shows, even with new emphasis put on them in Disney+, might be asking for too much. Especially early on, putting something as big as a character resurrection in something the whole audience may not have seen is a gamble, especially so early into Disney+. It’s an ambitious move from a studio that has made many of those work, but it might not be the right one.

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