A lot of the hype surrounding the upcoming Disney streaming service Disney+ has revolved around the original content it will feature, including new MCU series' focused on characters like Loki and Scarlett Witch, and two new Star Wars series. However, according to Kevin Mayer, Walt Disney's chairman of direct-to-consumer and international offers, the new streaming service will feature far more non-original than original content.
In an interview with the Hollywood Reporter, Mayer said that many of Disney's "core brands are going to be on that service."
Disney, of course, has a deep roster of animated and live-action films going back decades. Disney enthusiasts would welcome an opportunity to have regular access to some of that older content on a streaming basis.
Mayer also said that the service will employ different strategies for the release of content. He explained, "Some of this content will have an initial window, like a theatrically released film, some will be on television first, some will be original for the service. It will skew naturally from an hours perspective, because of how much we've invested over the years, toward product that's non-original, but we're making a lot of original content."
This sounds like a similar strategy the company has applied to its content in the past, in which it has released one of its beloved classics, like Sleeping Beauty or Snow White, on DVD for a limited time to drive demand. Giving content an initial window on Disney+ would most certainly drive more subscribers to the service to get access to must-see content.
Disney+ is expected to be available sometime in late 2019.