Fresh from Sunday’s Disney Princess event, runDisney has announced the inaugural Avengers Super Heroes Half Marathon Weekend. It marks the first such collaboration since Disney acquired Marvel in 2009.
Planned for Nov. 14-16 at Disneyland in Anaheim, California, the event includes a kids race, a 5K and half marathon — it’s a new 13.1-mile route through the theme park — a pre-race pasta party featuring the Marvel characters and a merchandise expo. Registration opens March 25.
“RunDisney races are a natural fit because our comic book Super Heroes embody many of the same brand attributes as runDisney, such as heroism and intensity with a heavy dose of fun,” Dan Buckley, Marvel’s president of TV, publishing and brand management, said in a statement. “This race weekend will have a very distinct atmosphere that will appeal to comic book fans and runDisney fans.”
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