Disney has launched its Academy Award "For Your Consideration" campaign for Marvel's Black Panther.
With major film festivals beginning in earnest, the eyes of Hollywood have turned toward awards season. One of the most commercially and critically successful releases of 2018, director Ryan Coogler's Black Panther has generated Oscar buzz from the time it hit theaters in February.
Star Chadwick Boseman has said Disney always intended to push Black Panther as a Best Picture contender, but the studio is going well beyond that. Disney's 2018 awards website lists 16 potential categories for the film, including Best Picture, Best Director, Best Adapted Screenplay, Best Actor, and Best Supporting Actor and Actress.
Boseman is being promoted by the studio for a Best Actor nomination for his lead performance at T'Challa. while supporting nods are being sought for Michael B. Jordan, Lupita Nyong'o, Danai Gurira, Letitia Wright, Martin Freeman, Daniel Kaluuya, Winston Duke, Sterling K. Brown, Angela Bassett, Forest Whitaker and Andy Serkis.
Marvel Studios President Kevin Feige allocated what's been described as a “significant” budget for awards season promotion for Black Panther — a first for the studio -- while parent company Disney hired an Oscar strategist.
The Academy sparked controversy last month when it announced the addition of a category honoring "outstanding achievement in popular film."
The 2019 Oscars will be held Feb. 24, 2019.