Despite continued strong sales from DC Comics’ two event series, Dark Nights: Metal and Doomsday Clock and its still dominant Batman franchise, plus Marvel’s
While DC took over the top spot in dollars, accounting for 34.54% of the Direct Market’s overall sales, Marvel remained the number one publisher when it comes to units sold, with a 38.81% market share compared to DC’s 37.65%. Marvel accounted for 33.80% of the month’s dollar sales.
Overall, the Direct Market’s individual issue sales declined 16.13% in dollars and 14.05% in units versus November 2017. Graphic Novels were down as well, 21.95% and 10.88%. All told, the market dropped 18.11% in dollars and 13.77% in units from the previous month.
The picture gets no prettier when you compare the month to December 2016. Overall, the market declined 14.57% in dollars and a whopping 23.23% in unit sales compared to the same month a year earlier.
The complete sales charts and CBR’s Mayo Report analysis will arrive early next week.
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