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Details on Free Comic Book Day set for May 4th, 2002

by  in Comic News Comment
Details on Free Comic Book Day set for May 4th, 2002

Official Press Release

In a historic move aimed to both celebrate and raise awareness of the
uniquely American art form, the comic book industry’s leading publishers are
uniting to present Free Comic Book Day. Taking advantage of the massive
promotion behind next year’s Spider-Man movie, plans call for Free Comic
Book Day to take place on May 4th, the day after the upcoming Sony
blockbuster opens in North America.

Originally proposed by comic book retailer Joe Field of Flying Colors Comics
in Concord, California, Free Comic Book Day is supported by Diamond Comic
Distributors and enthusiastically embraced by leading publishers Dark Horse
Comics, DC Comics, Image Comics, and Marvel Comics as a way to salute the
positive aspects of the medium, unite the industry, thank current readers
and fans, and, most importantly, to invite new readers to visit their local
comics shops. Hoping to show readers just how far the four-color artform has
advanced, each company will offer a free issue showcasing its finest
efforts. Details on what each publisher will offer to follow.

“I’m confident that this industry-wide initiative will meet with amazing
results,” said Marvel Editor In Chief Joe Quesada. “It’s great to see our
industry coming together for this incredible push forward into the

“This is a great opportunity for those persons who haven’t read a comic in
years to discover what Hollywood, The New York Times Best Seller list and
the Pulitzer Prize Committee already know: comics are a viable and vital
literary medium and not just for kids only any more,” said Image Comics’
Vice President and Publisher Jim Valentino.

Bob Wayne, Vice President of Sales & Marketing for DC Comics, said, “We have
every confidence Free Comic Book Day will lead more people to discover just
how much fun it is to shop for and read comics.”

Dark Horse President and Publisher, Mike Richardson added, “We’re extremely
pleased to be working with North America’s finest retailers, publishers,
distributor and printer to reach out to those who are unaware of the
high-quality comics currently available.”

Maggie Thompson, editor of the weekly Comics Buyer’s Guide, noted that this
is the first time in the history of comic books that the industry has come
together for such an event. “Insiders have known for decades how
entertaining comics are. Now everyone’s reaching out to share what we’ve
always loved.”

Joe Field, originator of the event, concurred. “Comics are an amazing source
of creativity and entertainment and we’re hoping Free Comic Book Day will
open the eyes of a new generation of comic book readers.”

To further whet your appetite, additional information on this program can be
found in Comics Retailer issue #119 (February cover date, on sale in
January) as well as the January and February issues of Diamond Dialogue.
Free Comic book Day is also supported by a web site,, which features information on the
participating publishers, titles, and more.

Retailers will soon receive much more information about Free Comic Book Day,
including details on how to participate, and an outline of the extensive
promotional efforts planned for the event, including the aforementioned
website and Internet campaign, point of sales posters, a massive PR and
advertising campaign, and more. So keep your eyes and ears open as more
details will follow for this titanic promotion!

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