This morning DC Comics launched the website for its "After Watchmen, What Next?" initiative designed to lead new readers to other comics.
Although the initial announcement last month mentioned just six DC titles -- Identity Crisis #1, Planetary #1, Preacher #1, Saga of the Swamp Thing #1 and Transmetropolitan #1 -- the website spotlights some 50 graphic novels and collections divided into categories such as "Books That Redefine Modern Super Heroes," "More Books By Alan Moore" and "Books That Push The Boundaries of Science Fiction."
Titles include All-Star Superman, DC: The New Frontier, We3, DMZ, Astro City, The Sandman, Ex Machina, Fables, Batman: Year One, 100 Bullets and Y: The Last Man.
According to Publishers Weekly, the DC program initially will focus on a fewer number of books -- about 20. In addition to the website, the initiative will include co-op advertising, email newsletters, online banner advertising, and new groups on Facebook and MySpace.