CBR

As DC expands its digital footprint, its digital comic sales remain flat. 1 / 8

"(It's) a little disheartening," says DC co-publisher Jim Lee. 2 / 8

"A lot is moving to subscription, and that is having a downward pressure on transactional sales." 3 / 8

"The fact that it's kind of plateaued speaks a lot. We need to reinvent what we're doing." 4 / 8

"The subscription service that we're doing on the DC Universe platform is part of that." 5 / 8

DC Universe subscribers have access to a library of over 20,000 digital comics. 6 / 8

But is separate from DC's comics site, where digital comics are available for purchase. 7 / 8

"We have to market to people that love our characters, but aren't buying comics." 8 / 8