The massive success of the virtual DC FanDome event held last month has shown a new way for entertainment companies to generate pop culture buzz in the era of social distancing. Now, WarnerMedia is looking for ways to leverage that success for monetary gains.

"After Fandome we saw viewership of our DC movies pop on HBO Max," WarnerMedia Studios and Networks Group head Ann Sarnoff explained to Variety. "We’re using all our businesses to drive new businesses." The enthusiasm within WarnerMedia for making DC FanDome an event to remember was so great that nearly 500 cast members and producers from DC-related properties were engaged in developing the project.

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After the pandemic made the possibility of a traditional comic convention impossible in 2020, WarnerMedia was forced to look for virtual options to build brand buzz. Thus, DC FanDome was created, with the aim being to use the company's existing comic IP content in bigger and better ways while nurturing fan connectivity and engagement.

The event was so successful that the studio split DC FanDome into two parts, with the second part set to debut as an on-demand option on Sept. 12. The strong response also set Warner executives considering options for making the virtual event into a money-making franchise.

"It’s clear we have a very big fan base that wants to stay very connected to us," Sarnoff noted. "We’re going to keep doing it in the spirit of super-serving fans and then see if there’s a way to monetize it."

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