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DC Expands Marketing Team

by  in Comic News Comment
DC Expands Marketing Team

Official Press Release

DC Comics is ramping up its marketing efforts with two newly created positions. John Cunningham has been named Vice President, Marketing and Nellie Kurtzman has been named Director, Marketing, it was announced today by Stephanie Fierman, DC Comics’ Senior Vice President, Sales & Marketing. In his newly created position, Cunningham will supervise the marketing and publicity efforts of DC Comics, Vertigo, WildStorm, CMX and DC Direct and report to Fierman. Kurtzman will report to Cunningham.

“We are so pleased to have two dynamic and extremely well-regarded publishing pros join our growing marketing team,” commented Fierman. “DC is making great strides in both the book trade and comic book store markets right now, and we look forward to John and Nellie helping us reach new readers and strengthen and diversify our marketing efforts.”

Prior to DC Comics, Cunningham was Vice President, Associate Publisher at St. Martin’s Press. At St. Martin’s, Cunningham developed the sales, marketing and PR strategies that launched many successful books, ranging from best-selling fiction and non-fiction to literary titles. Among authors with whom he worked are Janet Evanovich, Augusten Burroughs, Joseph Finder, Jennifer Crusie, Kinky Friedman, Jill Scott, Bruce Campbell and Tom Perrotta. In 1999, Cunningham founded Minotaur, St. Martin’s award-winning crime imprint.

Prior to DC Comics, Kurtzman was Associate Director of Marketing at Simon & Schuster for children’s paperbacks and the new adult pop culture imprint Simon Spotlight Entertainment (which she helped launch). Simon Spotlight Entertainment’s first book, “He’s Just Not That Into You,” became a #1 New York Times bestseller. Before working at Simon & Schuster, Kurtzman was the freelance Marketing Manager at Winslow Press and the Advertising Manager at Penguin Putnam Books for Young Readers. Kurtzman’s love of comics developed early in life, as her father, Harvey Kurtzman, was the founding editor of MAD Magazine.

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