In anticipation of the June 14 release of the new Superman movie, DC Entertainment has declared Wednesday, June 12, Man of Steel Day.
Sponsored by Sears, the event will see comic shops and bookstores give away copies of All-Star Superman Special Edition #1 by Grant Morrison and Frank Quitely. Not so coincidentally, June 12 also marks the debut of Superman Unchained, the new DC Comics series by Scott Snyder and Jim Lee launched to coincide with director Zack Snyder's Man of Steel. That first issue you'll have to pay $4.99 for (it comes with a two-sided poster).
All-Star Superman #1 also will be available for free download that day, with hundreds of other Superman digital titles offered for 99 cents each as part of a “Superman 201” sale on the DC online storefront, the DC Comics app and across all digital platforms.
In addition, DC has teamed with Random House to bring Man of Steel to more than 1,000 libraries on June 15, with visitors receiving buttons, bookmarks and Superman comics.