DC Entertainment Announces New Animated Movies, Shorts

As reported Thursday by Variety, DC Entertainment announced a handful of new animation projects based on existing Justice League toy lines, including two "Batman Unlimited" movies and three 15-minute shorts of "Super Friends." e.

The first of the two "Batman Unlimited" films will arrive direct-to-video in stores on May 12; the sequel will be released sometime in the second half of 2015. The movies' rosters will feature Batman, the Flash, Red Robin, Nightwing and Green Arrow as they come up against Penguin and his horde of cyber animals. Both films will be released on Blu-ray, DVD and Digital HD.

Additionally, "Batman Unlimited" will inspire 22 two-minute shorts, which will be available for free across several digital platforms and a companion app. "Batman Unlimited" currently has action figures on the shelves now that are produced by Mattel and feature a new look for the titular character.

"Super Friends," on the other hand, is based on the Fisher-Price Imaginext action figures and play sets. The shorts will appear in the spring alongside a similar app with the goal to connect audiences to the toys and characters.

Warner Bros. Consumer Products will oversee both projects alongside DC Entertainment, Mattel and Fisher Price.

Though toymakers have long used animated series to inspire their products, this is DC's first attempt to switch that process and build content around an existing toy lineup.

"We are excited to continue to forge new ground with our long-time partners Mattel and Fisher-Price to build on the success of these popular toy lines," said Brad Globe, president of Warner Bros. Consumer Products.

"Super Friends" will also receive new toys based on its upcoming shorts, including a Joker Laff Factory, new Batcave and books.

"Batman Unlimited" and "Super Friends" will appear at retailers throughout the year. Check out the full exclusive at Variety for more on the production of these animated features. CBR first reported on "Batman Unlimited" in June, after a banner promoting the project at the Licensing Expo in Las Vegas surfaced online.

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