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DC's Dan DiDio Addresses Vertigo Retirement

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In June, DC announced it would consolidate its different imprints under three, age-specific labels, DC Kids, DC and DC Black Label, starting in January 2020. This meant the end of beloved publisher Vertigo, which in its prime was responsible for putting out such series as SandmanFables and Y: The Last Man, among many others. DC Co-Publisher Dan DiDio has now explained the decision further at Comic-Con International in San Diego 2019.

"It's been a pretty exciting year for us at DC Comics," DiDio said at the DC: Meet the Publishers panel. "We got a lot of great stuff going on in the DC Universe. I don't know if you heard this or not but we made multiple changes to the way we put books out. I know a lot of people are Vertigo fans. I just want to be clear that the fact that the imprint might go away doesn't matter -- what's in the books is what matters."

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"What we need to do is give you a destination that makes the most sense," he continued. "We have a great name -- DC Comics. It makes the most sense to us to put everything under that name."

Vertigo was founded in 1993 to house DC’s more mature titles. The brand underwent several relaunches over the years, with the most recent taking place in 2018 as part of its 25th anniversary. At the time of the imprint's closure, DiDio explained much of the content it was originally created to house had become more mainstream.

Each new DC label is broken up into age categories. DC Kids is for children between the ages of 8 and 12. The DC label is appropriate for anyone over the age of 13 and will remain DC’s primary universe of characters. DC Black Label is intended for readers over the age of 17 and contains suitably graphic subject matter.

KEEP READING: Vertigo Editor Karen Berger Reacts to DC Retiring the Imprint

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