DC Comics shared some specifics on one element of their plans to market the DC relaunch to the non-comic reading audience, as they told comic retailers about a partnership with National CineMedia.
Per the email sent to retailers last week, NCM will create a 30-second advertisement for DC Comics - The New 52. Each spot will be customized to include information on a local store. “We urge retailers to take advantage of our 75-percent special event co-op reimbursement to get the word out to both new and lapsed readers in their areas,” said Bob Wayne, senior vice president of sales, DC Entertainment. Ads will run between Aug. 31 and Sept. 30.
You can find the complete announcement after the jump.
DC ENTERTAINMENT TEAMS WITH NATIONAL CINEMEDIA FOR MOVIE THEATER ADVERTISING PROGRAM FOR DC COMICS – THE NEW 52!
DC Entertainment is proud to announce a partnership with National CineMedia (NCM) for a movie theatre advertising campaign to promote DC COMICS – THE NEW 52! Advertising this unprecedented event at the movies alongside some of Hollywood’s biggest films will make it easy and affordable for retailers to reach a mass audience of readers and generate unparalleled buzz and sales.
A 30-second commercial for DC COMICS – THE NEW 52! will be created for retailers by NCM and each spot will be customized to include an end-card that promotes a specific store – including its logo, address and special offer message.
“We urge retailers to take advantage of our 75-percent special event co-op reimbursement to get the word out to both new and lapsed readers in their areas.” stated Bob Wayne, senior vice president of sales, DC Entertainment.
Interested retailers can call 1-800 SCREEN 1 (1-800-727-3361) today to get in touch with their local NCM account director. The five-week flight will run from 8/31/11 – 9/30/11.