DC Comics releases do-it-yourself press release for stores to promote 'Batman: The 10-Cent Adventure'

Official Press Release

Retailers: Please copy the following do-it-yourself press release into a new text file, then add your name, store name, address, and other information and send to your local media outlets. The co-op ad slick, which arrived in stores on December 12, may be used to provide artwork.


Until the early 1960s, the price of a standard comic book was ten cents. On January 2, DC Comics turns back the hands of time and counteracts inflation with BATMAN: THE 10-CENT ADVENTURE, a 32-page, color comic book with the suggested retail price of just ten cents (U.S.).

BATMAN: THE 10-CENT ADVENTURE is a classic tale of DC's Dark Knight and his quest for justice one night in Gotham City - a night that ends with a terrible finality. When Batman responds to a series of crimes, little does he know that a crime is occurring in the one place in the world he considers safe. BATMAN: THE 10-CENT ADVENTURE ends on an intense cliffhanger, thrusting the Dark Knight's alter ego into the spotlight in the "Bruce Wayne: Murderer?" storyline that runs through several Batman-related comics this month and next.

This must-have comic book will be available at ____________ in __________.

BATMAN: THE 10-CENT ADVENTURE is written by noted suspense novelist Greg Rucka (Critical Space), with art by Rick Burchett and Klaus Janson and a painted cover by Dave Johnson.

"Not only is this a great Batman story, but at such a low price, no one can afford to pass it up," says __________, owner and operator of __________. "Whether you loved the 1960's TV show, the 1980's movies, the more recent animated adventures of Batman, or just read the comics when you were a kid, you're going to love this comic."

BATMAN: THE 10-CENT ADVENTURE is a 32-page one-shot edited by with a cover price of only 10¢ U.S. ___________________ is located at ____________________________ and may be reached via phone at ______________, fax at ________________, and email at _________.

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