DC Comics has declared Wednesday, Oct. 10 as "Arrow Day" to celebrate the premiere of the Arrow television series on The CW.
What's Arrow Day, you ask? Well, when fans visit direct-market stores on Oct. 10, they'll receive a free Arrow #1 Special Edition custom comic -- it's characterized as "the perfect companion for the show’s premiere that night" -- as well as a six-page preview of Green Arrow #0, which was released earlier this month. The publisher is also providing retailers with promotional posters and bags for the TV series.
Readers will also be able to download the first chapter of the new Arrow digital comic series written by the show's executive producers Marc Guggenheim and Andrew Kreisberg, with art by Mike Grell.
Developed by Guggenheim, Kreisberg and Greg Berlanti, Arrow centers on wealthy young bad boy Oliver Queen, who after being marooned on a remote island for five years returns to Starling City with a mastery of the bow and a determination to make a difference.
The series stars Stephen Amell (Hung) as Oliver Queen, Colin Donnell as Tommy Merlyn, Katie Cassidy (Supernatural, Melrose Place) as Laurel Lance, David Ramsey (Dexter) as John Diggle, Willa Holland (The O.C.) as Thea Queen, Susanna Thompson (Star Trek: Deep Space Nine) as Moira Queen and Paul Blackthorne (24) as Detective Quentin Lance.
Arrow premieres Wednesday, Oct. 10 at 8 p.m. ET/PT on The CW.