DC Comics becomes DC Entertainment; Nelson replaces Levitz as president

Warner Bros. moments ago ended a rumor-filled morning with the official announcement that DC Comics will become DC Entertainment, headed by division president Diane Nelson.

Paul Levitz will resign as president and publisher of DC Comics, a position he's held since 2002, "to return to his roots as a writer for DC and become a contributing editor and overall consultant to DCE."

Nelson, former president of Warner Premiere, will report to Jeff Robinov, president of Warner Bros. Pictures Group. (Levitz had reported to Alan Horn, president and COO of Warner Bros. Entertainment.) Nelson will continue to oversee Warner Home Video's direct-to-DVD arm, and supervise the management of the lucrative Harry Potter film franchise.

The restructuring will position DC Entertainment as a separate division of Warner Bros. Entertainment "charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses."

According to the press release: "DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products. The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry."

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