DC Announces Retailer Incentive For "Countdown"

Official Press Release

On May 9, the first incredible issue of DC Comics' new weekly series COUNTDOWN reaches stores, featuring a story by series head writer Paul Dini, art by Jesus Saiz and a special wraparound, gatefold cover by Adam Kubert & Tim Townsend!

Now, DC announces that the first four issues of COUNTDOWN - issues #51-48 - will be fully returnable for qualifying Diamond retailers.

"We have every reason to believe that COUNTDOWN will be every bit as successful as 52," says Bob Wayne, VP - Sales. "This sales incentive will help retailers find the right ordering levels for the series."

Retailers must meet DC's qualification levels each month to take advantage of this incentive. To qualify to make returns on COUNTDOWN #51-48, retailers must place final orders on each of these issues equal to or greater than their orders on 52 WEEK 44 (JAN070274).

Qualifying retailers will be required to return stripped covers from returnable issues of COUNTDOWN and an affidavit of destruction to Diamond Comic Distributors at a date to be named later. Retailers will then be issued credit for each copy, minus 10% of the cover price ($.29).

COUNTDOWN issues #51-48 are solicited in the March Previews (Volume XVII #3).

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