When Dark Horse announced their digital comics program last October, one element they called out was how they planned to offer digital comics through traditional brick and mortar comic retailers. Today via press release they revealed the specifics, as well as the first three comics you'll need to visit your local comic shop in order to download.
So how does it work? Let's go right to the press release:
During July through September 2011, Dark Horse will e-mail exclusive retailers a sheet of one hundred unique (one-time use) digital-download codes at the beginning of every month. The store simply prints out the codes and hands them out to loyal customers!
Customers redeem the coupon code and get their free digital comic by visiting Digital.DarkHorse.com/RetailerExclusive.
Fans should head over to their local comic shop and tell them to sign up today! Retailers can simply e-mail their business name, business address, e-mail address, and Diamond account number to firstname.lastname@example.org to be a part of this exciting new program! Please note: In order to be eligible for this program, you must sign up by June 22.
The program launches in July with B.P.R.D.: Casualties, with a Buffy the Vampire Slayer comic slated for August and a Mass Effect comic for October. Each digital comic is eight pages long and is free.