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Dark Horse sponsors 'Hellboy' retailer contest to win private screening

Official Press Release

To celebrate the April 2, 2004 release of the Hellboy movie, Sony Pictures Entertainment, Revolution Studios, and Dark Horse are teaming up to offer comic shop retailers the chance at a private screening for their best customers. Directed by Guillermo del Toro and starring Ron Perlman and Selma Blair, the upcoming Hellboy film brings Mike Mignola's unique comic book hero to the silver screen for the first time. Retailers can win a Hellboy screening by producing the best Hellboy display in their store. The rules for the contest follow, but the guidelines leave the design, look, and feel of the display to the retailer's imagination. E-mailed contest entries are due March 12, 2004.

Hellboy Retailer Contest

Sony/ Revolution/ Dark Horse

Official Rules

1. CONTEST DESCRIPTION:

Comic shop retailers will be asked to create the best in-store display of Hellboy products, merchandise, and promotional items. First prize (3): hometown screening of the HELLBOY movie. Second prize (5): HELLBOY sketch by Mike Mignola and Guillermo Del Toro. Third prize (5): ART OF HELLBOY MOVIE book signed by director, cast, and Mike Mignola.

2. HOW TO ENTER:

No purchase necessary. Entries must come from operators or employees of an actual physical store space in North America (U.S. and Canada). Web-only retailers are not eligible. One entry per actual physical store space. Photographs of displays (digital or printed photos) must be submitted to Dark Horse Comics, Inc. Limit of three (3) photos per entry.

Entries should include photograph(s) of display (limit of three per entry) and store name, contact name, address, phone number, and store email (if applicable). Entries can be submitted via email (Hellboydisplay@darkhorse.com) or mailed to: HELLBOY RETAILER DISPLAY CONTEST, 10956 SE Main Street, Milwaukie, OR 97222. All email entries must be RECEIVED by 11:59 p.m. pacific time, March 12, 2004. Mailed entries should be postmarked March 8, 2004.

Contest is not open to employees, officers, directors, agents, representatives, or the immediate family members of Dark Horse Comics, Sony Pictures Entertainment, Revolution Studios, and their respective parent companies, affiliates, subsidiaries, advertising, promotion agencies and/or promotion partners. Entries that are late (including delayed data transmissions), forged, incomplete, duplicated, misdirected or otherwise not in compliance with these Official Rules will be disqualified. Entry constitutes agreement by winners to be publicized and permission to use each winner's name for the purposes of promotion of the Contest without further compensation. Contest void where prohibited by law. All federal, state and local laws and regulations apply.

3. WINNER SELECTION/DEADLINE DATES:

Contest officially ends at 12:01 a.m. pacific time, March 13, 2004. Odds of winning depend on number of eligible entries received. Winners will be selected by a panel of judges from Dark Horse Comics, Sony Pictures Entertainment, and Revolution Studios, whose decision is final in all respects. Winners will be notified by March 19, 2004. If a potential winner cannot be reached within seven (7) days of initial notification after a reasonable effort has been exerted, or if he/she is found to be ineligible, or if he/she does not comply with these Official Rules, the prize will be forfeited and an alternate winner may be selected.

4. PRIZES:

Estimated retail value of prize packs: first prize ($2700 each); second prize ($1000 each); third prize ($300 each). No cash, substitution, transfer, or assignment of prizes is permitted except at the discretion of Dark Horse. Dark Horse, Sony Pictures Entertainment, and Revolution Studios may substitute any prize with an alternate prize of equal or greater value.

5. CONDITIONS:

By entering, participants agree to be bound by these complete Official Rules. Dark Horse, its officers, directors, parent companies, affiliates, subsidiaries, and advertising and promotion agencies are not responsible for (i) late, lost, delayed, damaged, misdirected, incomplete, stolen, or illegible entries; (ii) any injuries, losses, or damages of any kind caused by the prizes or resulting from acceptance, possession, or usage of the prize; or (iii) printing, distribution, or production errors. Return of prize or prize notifications as undeliverable will result in disqualification and an alternate winner may be selected. Entry and/or acceptance of prizes constitutes permission for Dark Horse, Sony Pictures Entertainment, Revolution Studios, and its agencies to use the winner's name, business name, address (city and state) and/or likeness for advertising, and trade purposes without further compensation, worldwide and in perpetuity, in any and all forms of media now known or hereafter created, including without limitation via the Internet, unless prohibited by law. Winner will be asked to complete, sign, notarize and return an Affidavit of Eligibility and Liability / Publicity Release before claiming the prize. Failure to do so will result in disqualification of the winner, and an alternate winner may be selected. Any person attempting to defraud or in any way tamper with this Content will be ineligible for prizes and may be prosecuted to the full extent of the law. If, for any reason, the Contest is not capable of running as originally planned, such as tampering or infection by computer virus, Dark Horse at is sole discretion reserves the right to modify or cancel the Contest. Void where prohibited.

6. DISCLAIMERS:

Dark Horse, Sony Pictures Entertainment, and Revolution Studios are not liable for losses or injuries of any kind resulting from acceptance/possession and/or misuse of prize(s), participation in the Contest, or any technical malfunctions of the telephone network, computer Internet system, computer dating mechanism, computer equipment, software, or any combination thereof, or any entries that are late (including delayed data transmissions), tampered with, garbled, incomplete, misdirected, lost, postage-due, forged, illegible, mutilated, mechanically duplicated, mass machine printed, or otherwise not in compliance with these Official Rules. Mail entries limited to one per outer envelope. Dark Horse is not responsible or liable for any injury or damage to an entrant's or third Person's computer and/or its contents, related to or resulting from the Contest.

7. COPY OF OFFICIAL RULES/WINNERS LIST:

For a copy of the Official Rules or a winner's list (please specify), send a self-addressed, stamped envelope to HELLBOY DISPLAY RETAILER CONTEST, c/o Dark Horse Comics, 10956 SE Main Street, Milwaukie, OR 97222. VT residents need not include return postage.

From writer/director Guillermo del Toro (Blade II, The Devil's Backbone) comes Hellboy, a supernatural action-adventure based on Mike Mignola's popular and acclaimed Dark Horse Comics series of the same name.

Born in the flames of hell 60 years ago during World War II, Hellboy (Ron Perlman) was brought to Earth by evil madman Grigori Rasputin (Karel Roden) to perpetrate evil. Destined to be a harbinger of the apocalypse, Hellboy was rescued by Allied Forces led by Professor Broom (John Hurt), founder of the clandestine B.P.R.D. (Bureau for Paranormal Research and Defense), who raised him like a son and developed his extraordinary paranormal gifts.

Learning of his dark origins, Hellboy struggles to understand his identity and the nature of his soul. Ultimately, Hellboy becomes an unlikely champion of good, battling the evil forces that threaten our world. As Broom tells him "Make no mistake about it, there are things out there that go bump in the night. We're the ones who bump back."

At the B.P.R.D., Hellboy becomes part of an unlikely family that includes the telepathic "Mer-Man" Abe Sapien (Doug Jones) and Liz Sherman (Selma Blair), who is pyro-kinetic. Hidden from the very society they are assigned to protect, they stand as a key line of defense against Rasputin, who seeks to reclaim Hellboy to the dark side and use his powers to bring about Armageddon.

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