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Dark Horse launches digital retailer exclusives

by  in Comic News Comment
Dark Horse launches digital retailer exclusives

As they announced last month, Dark Horse has begun its digital retailer exclusive program with an eight-page B.P.R.D. comic that will be available only through brick-and-mortar comics stores. The comic is free, and honestly, the whole thing seems a little loose: Each store gets 100 single-use download codes to distribute to customers as they please. The idea is to reward loyal customers, although since each retailer gets 100 codes, regardless of size, and there don’t seem to be any specific criteria (i.e., buying a particular comic or combination of comics), it seems a bit capricious—it’s likely that small retailers will end up with unused codes while large retailers (who may not even know who their most loyal customers are) will have a shortage. Anyway, the codes were distributed to stores on Friday so this is probably the week to get one.

If you can, that is: There are huge swaths of the country that have no comics shops at all, and even in my area, Boston, none of the three shops I am most likely to go to is participating, which means I’d have to drive out of my way to get the comic. I suppose a sharp retailer would keep a handful of codes on hand for new customers as a way to build loyalty—giving me a freebie is a sure way to get me to come back to your store. Anyway, I’d be interested to hear from people who did get the comic—did you have to ask for it or did your retailer offer it? And was it worth the trip?

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