With their powers combined, Dark Horse Comics and Swyft Media have taken “Hellboy,” “Itty Bitty Hellboy” and “Usagi Yojimbo” into all-new territory with a series of emoji keyboards based on the properties, each of which will provide digital stickers, photo filters and phone themes of the characters.
The emoji keyboards will be available in several apps and marketplaces, including BBM, Photofy, PicsArt, CocoPPa, and Xbox Live Marketplace, as well as in the Apple iTunes App Store for iOS and the Google Play Store for Android. The apps will allow the emoji keyboards to be used in services like Facebook Messenger, WeChat, Viber, LINE, Skype, WhatsApp and more. “Hellboy,” “Itty Bitty Hellboy” and “Usagi Yojimbo” are just three of the upcoming Dark Horse properties that will find their ways to a digital audience.
“We are excited to be working with Swyft Media to bring iconic Dark Horse characters to Xbox and mobile devices everywhere. These products present a whole new way for fans to support and engage with their favorite Dark Horse characters, and we have high expectations for the program. Speaking personally as a superfan of both ‘Usagi Yojimbo’ and ‘Hellboy,’ I’m particularly thrilled that they are the first two brands to be launched,” said Dark Horse’s director of digital publishing, Mark Bernardi in a press release.
“Dark Horse Comics is home to some truly remarkable heroes, with an extremely dedicated fan base, and younger consumers love being able to access and share their favorite characters with their friends,” added Evan Wray, cofounder and general manager of Swyft Media. “Swyft Media’s network offers the opportunity to reach millions of consumers across the world, providing them with fun, engaging and personalized content to share with their friends. Brands love this approach because it allows them to create an emotional connection with consumers while helping to drive brand awareness, loyalty, and stickiness in the places young consumers spend a lot of their time today: social media and messaging apps.”
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