Dark Horse Clarifies Day-and-Date Digital Pricing

Last week Dark Horse Comics announced it would make its titles available digitally Dark Horse Digital app the same day they are on sale in comic shops starting December 14. The move follows those by other publishers including DC Comics, Marvel Comics, Archie Comics and more.

While the publisher revealed all of its new titles would be available day-and-date digitally, prices were originally noted as $0.99 to $1.99 for single-issue comics, prompting concern from some members of the retail community.

In response to those concerns, Dark Horse President and founder Mike Richardson wrote a letter clarifying the pricing strategy of new titles available on Dark Horse Digital. All new single-issue comics will be available digitally for $2.99 the first month they are available, and will drop to the Dark Horse Digital standard price of $1.99 after that month.

Richardson's letter is printed in its entirety below.

Dark Horse retail partners and fans,

You may have been surprised by our recent announcement regarding digital pricing.

We apologize for the confusion and concern surrounding Dark Horse's recent announcement of simultaneous release in print and digital. We want to make it clear that nowhere in our announcement (see below) did we indicate that our same-day digital pricing would be less than that of our physical books. Due to some miscommunication, there has been widespread speculation based on our current pricing model.

To clarify: We have chosen to release all new single-issue comics digitally for the price of $2.99 for the first month, dropping to our standard digital pricing of $1.99 after that.

Dark Horse values our retail partners and is grateful for the twenty-five years of business we've done together. We have considered the retail community in all of our digital decisions and look at direct-market shops as crucial to our continued success. With that in mind, Dark Horse will make every effort to keep our comics retailers strong in a changing market.

We continue to value everyone who both buys and sells Dark Horse products, and thank you for your support. All of you are the reason we are here today.

Mike Richardson

Stay tuned to CBR News for more on Dark Horse Digital and other digital comics initiatives.

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