Following the book's release yesterday, Dark Horse will be going back to print on the much anticipated first issue of Buffy: Season 8. Since the book was announced last summer, Dark Horse has garnered a great deal of attention both in and outside of the comic market. With high profile press coverage, buzz among fans, and excitement from direct market retailers, orders exceeded the initial printing of over 100,000 copies!
"Admittedly, our expectations were already gigantic, but this has surpassed even those" says Dirk Wood, Director of Marketing. "We couldn't be happier about how this has launched, and have high hopes for upcoming issues."
"We've done something unique here. We've taken something really popular from the most mainstream of media, television, and we've transplanted it with total authority into comics" says Managing Editor, Scott Allie. "This is Buffy, by Joss, as much as the show ever was. And the sales seem to suggest that people are getting the message."
The upcoming second printing will feature a full bleed version of the breathtaking Jo Chen cover, with some of the design elements removed for a cleaner, and more stripped down look. This new version will be arriving in stores with an on sale date of March 28, just a week before the release of issue #2. Dark Horse encourages retailers to backorder Buffy The Vampire Slayer #1 with confidence, as orders will be filled in full with the new printing.