A psychologist, Dr. Ciaran Mc Mahon, has broken down just why the meme that features Daniel Craig introducing "the Weekend" is so popular, and it may have something to do with people's recent adaptation to work-from-home lifestyles.The explanation was laid out in a chain of tweets from Reuters. "Hundreds of thousands of people on Twitter tune in every week for the same tweet: a clip of Daniel Craig introducing the 'Weekend,'" states the introductory tweet. "We asked a psychologist why @CraigWeekend's account never seems to get old -- and it might have to do with work-life balance during the pandemic." The account in question posts nothing but the same clip of Daniel Craig introducing musical artist The Weeknd every weekend, in order to announce the end of the work week.RELATED: Wendy’s Catches DC's Attention by Invoking Watchmen

Mc Mahon, author of The Psychology of Social Media, suggested that the popularity of the meme was in part due to its utility, announcing that the end of the work week was upon users. Mc Mahon suggests that due to work-from-home lifestyles, the work-life balance is a lot more difficult to manage, leading to a lack of ability to differentiate where work ends and life begins. "It kind of bleeds into one," states Mc Mahon. "There's no real one way of defining where one thing stops and the other begins."

The account itself was created by 18-year-old Miles Riehle, who was watching an episode of Saturday Night Live and focused in on Craig announcing the singer. "I was rewatching that segment and I heard Daniel Craig do his intro and I was like 'that's kind of funny -- it kind of sounds like he's introducing the weekend,'" Riehle said. With nearly 400,000 followers, Riehle says he feels like it is his 'duty' to continue posting the meme.

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"There's almost a dark humor to it when you wouldn't really know when the weekend begins unless this thing was to happen," Mc Mahon added. On Mc Mahon's personal Twitter account, he mentioned that the original repeated "It's the weekend" tweets were from @garethoconnor nearly a decade ago, compared to the recent popularity of the Daniel Craig meme.

The analysis was met with a bit of backlash from Twitter users who thought that the publication was overthinking the meme, saying instead that it was either popular due to the simple fact that people are just excited about their days off work, or due to Daniel Craig's presence in the video. Regardless, Riehle's account consistently sees over 30,000 retweets and over 100,000 likes per post. Whether Mc Mahon's explanation of the meme is a successful interpretation or just an interesting take on its psychology, it would appear the Daniel Craig meme will be around for quite a bit.

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Source: Twitter