Daniel Craig Hits the Water in Heineken's Quirky New James Bond Ad

Heineken continues its decades-long relationship with the James Bond films with a big-budget tie-in to "Spectre" that nevertheless breaks with tradition.

Instead of an everyman getting tangled up in Bond's adventures, for the first time it's an everywoman who lends 007 some assistance. Here, actress Zara Prassinot plays an innocent water skier who's dragged along for a bumpy ride when Daniel Craig's super-spy "borrows" a boat to make his escape.

There's also a cameo by the late Herve Villechaize, who got his big break in 1974's "The Man With the Golden Gun," and a nod to Oddjob’s deadly hat from 1964's "Goldfinger."

Although "Spectre" has many promotional partners, Heineken is the only one permitted to use Craig in its ads.

"Spectre" arrives in theaters on Nov. 6.

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